Ad specs


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General Rules

Policy Guidelines

Standard Ad Units

HTML/Javascript Ad

Flash Ad

Floating Ad

Expandable Ad

Video Streaming Ad

Video Player +
Datawindow

Adding A Click Layer

Contact Details

download the PDF

DHTML/Javascript Ad

Turnaround

5 working days - All DHTML/Javascript ads are subject to approval

Dimensions

See Chart on the Standard Ad Unit Page

File size

3K html code + gifs or jpgs as above + 6k max external .js file

File Format

Macromedia Flash 5 Compatible SWF file

Backup Gif

A Backup Gif must be provided for non-flash users.
This Gif should follow the specifications outlined in the Image Ad section on the Standard Ad Unit Page

Alt Text

must be supplied, 30 characters max.

Compatibility

If the full experience of the ad can only be delivered on specific browsers, the DHTML or Javascript ad should detect these browsers and serve a backup gif to them instead.

Notes

Yahoo! does not allow 3rd party serving of HTML/JavaScript code.
Approved Yahoo! 3rd Party Servers are only authorized to serve the alternate images and/or the click-thru urls.
No CSS stylesheets are allowed - any styles used should embedded directly in the tags of your HTML.
No iframes
Coding should contain 'form' tags with method=get
All clicks/urls must be trackable by Yahoo! The ad should provide Yahoo! with the ability to add a redirect to the clickthrough URL easily.
Client-side image maps will be accepted and must be provided by client

Java

All Java creative is reviewed on a case-by-case basis, please contact your sales representative if you are planning to run Java creative. Turnaround may vary depending on complexity of the execution.

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