General Rules for Advertising on Yahoo!

Approval

Yahoo! European Operations will review and approve all advertisements and prior to placement on the site. Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any Advertisement which is deemed annoying and/or harmful to our users at any time.

Looping/Animation

Yahoo! allows animation in ad units to a limit of 15 seconds. On all properties other than the homepage Yahoo! has no looping restriction except in case where it may annoy our users. If you are concerned about this issue please contact your sales representative for details.

Rapidly strobing animation can cause discomfort in users - Yahoo! reserves the right to refuse ads that contain extremely rapid transitions and effects.

Audio in Ads

Audio stream must be initiated by user click. No mouseover starts.
Audio stream may not exceed 30 seconds.
Audio must be encoded at volume less than or equal to -12 db.
All Ads must have at least stop/mute & start buttons. The preferred user interface will include a play, stop/pause and a mute.

Linking URL

Linking URLs must be domain name based and cannot be the IP address, ie. http://207.123.456.78 is not allowed, but http://www.iloveturtles.com is allowed.

Plug-In Behaviour

Users must never be prompted for to download a plug-in. If plug-in is not available, then an alternative image must be served.

Misleading Ads

Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
Examples: Windows OS dialog boxes which say "Deleting hard drive - click to cancel".
Advertisements cannot resemble Yahoo! content.
Advertisements cannot contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) without that functionality actually existing.

Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.

User Feedback

Yahoo reserves the right to include user feedback links to survey user’s opinion.

Cookies

Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.

Click through Behaviour

All Ads will open in a new window

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Policy Guidelines for Ad Units that Collect Personal Information

Yahoo! allows advertisements to collect personal identifying information, however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Yahoo!

If you wish to collect personal information within advertisements, those ad units will need to:

1. Clearly identify your organization.
2. Provide a direct link to your privacy policy, adjacent to the submit button.
3. Clearly identify the purpose for collecting the information.

Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".

Note: As stated above, cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.

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