Expandable Ad
Expandable Ads may be served directly by Yahoo! or by one of the
following approved 3Tech Vendors:
Tangozebra, Eyeblaster, Pointroll
Please note that the expanding part of the ad must be linked to the
ad unit. If you require a non-linked expandable ad please contact
Yahoo! for approval.
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Turnaround
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3rd Party Solution – 3 working days from
receiving tags
Yahoo! Tech – 5 working days
All creative is subject to approval by Yahoo! Ad Technology
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Dimensions
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Base ad unit must be standard dimensions as above
Expanded panel for standard banner - 468x350 pixels
Expanded panel for skyscraper banner - 350x600 pixels
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File size
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Base ad unit as above – initial expanded panel 30k
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File Format
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Gif or Macromedia Flash 4 Compatible SWF file
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Backup Gif
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A Backup Gif must be provided for non-flash users.
This Gif should follow the specifications outlined in the Image
Ad section on the Standard Ad Unit
Page
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Frame Rate
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maximum 25 frames per second, 18 frames per second is
preferred
For more information, please read "SWFs with High Frame Rates May Slow System
Performance".
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Activation
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Should activate on mouseover and deactivate on mouseoff
Banners must include some copy that encourages user to mouseover
ad.
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Alt Text
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must be supplied, max 30 characters
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Audio
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See notes below
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Load Movies
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See notes below
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Technologies
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See notes below
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3rd Party
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See notes below
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Required from Advertiser
- Gif/Jpeg File
- SWF File
- Clickthrough URL’s
- Alt text
Click and Close Flash Commands
The following click commands must be added to all expandable ads
that use Yahoo! Technology:
This command should be activated when the user rolls into the
expanded area
fscommand("open");
This command should be activated when the user rolls out of
the expanded area
fscommand("close");
Add this script to your Clickthrough button:
On (release) {
fscommand("click");
}
Audio in Ads
Audio stream must be initiated by user click. No mouseover
starts.
Audio stream may not exceed 30 seconds.
Audio must be encoded at volume less than or equal to -12 db.
All banners must have at least stop/mute & start buttons. The
preferred user interface will include a play, stop/pause and a
mute.
Loading Other Movies
Up to four additional download streams upon user click are
permitted.
Each additional stream may not exceed 50K. Yahoo! must serve all .swf
files associated with ad. If you require dynamically updating content
please speak to your sales representative.
3rd Party Ads
Third party ads are accepted on Yahoo! properties, but not all
vendors. Please consult the 3rd party site for further information (http://adscenter.europe.yahoo.com/techvendors/) or
contact your sales representative
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reserved.
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